How the Licensing Relationship Works
A GCWAL licensing arrangement involves three distinct parties, each with a defined role in delivering the WAL change model.
Methodology Owner
- Owns and refines the WAL change model
- Provides Programme Advisory support
- Provides Quality Assurance & Practitioner Certification
Facilitates the Programme Delivery
- Holds a GCWAL Programme Licence
- Delivers the licensed WAL Change programme using GCWAL-approved Programme Advisors
- Works under GCWAL quality standards
Plans and Implements the Change
- CEO defines the problem
- Managers and their teams plan and implement a change project to address the problem
- Managers obtain WAL Practitioner Certifications if they meet the programme quality standards
Four Standards.
No Exceptions.
We look for four foundational qualities in every licensee. Together they reflect the kind of organisation that can facilitate Work-Applied Learning with genuine impact and lasting integrity.
A Defined Industry Focus
Licensees must operate within a clear, established sector — healthcare, finance, engineering, professional services, or another defined domain. Sector depth strengthens the impact of every programme delivered and ensures relevance to the people going through it.
Demonstrated Expertise
Licensees must have a sustained track record in their field — operational depth and industry recognition. We are not looking for institutions that are new to a space. We are looking for those who have earned the right to lead within it.
Organisational Scale and Capacity
Licensees must have the infrastructure to deliver programmes at scale, and a cohort of GCWAL-approved facilitators drawn from within their own organisation. The programme must be able to grow with the institution.
A Living Commitment to WAL
This is at the heart of every successful alliance. Licensees do not simply run programmes — they adopt the WAL change model as the way their organisation develops people. WAL must become the language of change within the institution.
How the Licensing Process Works
From initial conversation through to active programme delivery — structured, collaborative, and supported by GCWAL at every stage.
Initial Conversation
Reach out to GCWAL to begin exploring whether a license is right for your organisation.
Eligibility Review
GCWAL assesses your organisation against the four licensing standards — sector depth, expertise, scale, and commitment.
Licensing Agreement
The licensing agreement is formalised, with GCWAL's ongoing quality assurance and support confirmed for the life of the agreement.
Advisor Qualification
Your nominated programme advisors must complete a WAL programme and earn GCWAL certification before any delivery begins.
Active Programme Offering
Your certified programme advisor delivers the WAL programmes to your organisation — with active monitoring by GCWAL.
WAL Change Programmes
Learn about GCWAL's WAL Change Programmes.