WAL Licensing Framework

How the Licensing Relationship Works

A GCWAL licensing arrangement involves three distinct parties, each with a defined role in delivering the WAL change model.

GCWAL (Licensor)

Model Owner

Owns and refines the WAL change model and programmes
Provides Programme Advisory support
Provides Quality Assurance & Practitioner Certification

Licensee Organisation

Facilitates the Programme

Holds a GCWAL Programme Licence
Offers the licensed WAL Change programme using GCWAL-approved Programme Advisors
Works under GCWAL quality standards

Client Organisation

Plans and Implements the Change

CEO or Divisonal Manager defines the problem
Managers and their teams plan and implement a change project to address the problem
Managers obtain WAL Practitioner Certifications if they meet the programme quality standards

Eligibility Criteria

Four Standards.
No Exceptions.

We look for four foundational qualities in every licensee. Together they reflect the kind of organisation that can facilitate Work-Applied Learning with genuine impact and lasting integrity.

A Defined Industry Focus

Licensees must operate within a clear, established sector — healthcare, finance, engineering, professional services, or another defined domain. In-depth sector knowledge strengthens the impact of every programme offered and ensures relevance to the people going through it.

Demonstrated Expertise

Licensees must have a sustained track record in their field — operational depth and industry recognition. We are not looking for organisations that are new to a space. We are looking for those who have earned the right to lead within it.

Organisational Scale and Capacity

Licensees must have the infrastructure to offer programmes at scale, and a cohort of GCWAL-approved Programme Advisors drawn from within their own organisation.

A Living Commitment to WAL

This is at the heart of every successful alliance. Licensees do not simply offer programmes — they adopt the WAL change model as the way their organisation develops people. WAL must become the language of change within the organisation.

How the Licensing Process Works

From initial conversation through to active programme offering — structured, collaborative, and supported by GCWAL at every stage.

Initial Conversation

Reach out to GCWAL to begin exploring whether a license is right for your organisation.

Eligibility Review

GCWAL assesses your organisation against the four licensing standards — sector knowledge, expertise, scale, and commitment.

Licensing Agreement

The licensing agreement is formalised, with GCWAL's ongoing quality assurance and support confirmed for the life of the agreement.

Advisor Qualification

Your nominated programme advisors must complete a WAL programme and earn GCWAL certification.

Active Programme Offering

Your certified programme advisor offers the WAL programmes with active monitoring by GCWAL.

The Next Step

WAL Change Programmes

Learn about GCWAL's WAL Change Programmes.

Explore WAL Change Programmes